A book that takes you through the principles of writing enticing content and ad copy that sells without selling.
Learn how to become a skilled persuader, how to apply the principles of influence and preconditioning, to convert your audience into qualified prospects – who are ready and willing to take the next step.
Copywriting Essentials For Content Marketing the fundamental principles of creating copy that takes readers through all the thought and emotional processes they need to go through before they are ready to buy or sign up.
- Capturing & holding readers attention
- Creating trust, desire & motivation
- Connecting with readers’ fears & hot buttons – Building trust, confidence & removing obstacles
- Delivering & demonstrating value
- Building value & justification for purchasing
- The power of pre-ciprocation
- Many more crucial ingredients of copy readers need to take action
If you know how to combine these ingredients in the right way, you can easily create copy that’s clear, concise, persuasive, connects directly with readers wants, needs & concerns & sells more of your stuff! Without hype, fluff or anything that sounds ‘salesy!
- Increase conversion rates from your content.
- Build trust and stronger reciprocal relationships with your readers.
- Create followers that want to come back for more.
- Create irresistible content people what to share with others.
- How to overcome writers block.
- Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier.
Make your writing more profitable whether you are wanting to improve your skills in: content marketing, copywriting, article marketing, article writing or social media marketing.
The fundamentals for high converting website content explained in a way that is non-technical & easy to understand.